ApiAfrique is a social business started focused on zero waste.
In 2010, Marina Gning and Jeanne-Aurélie Delaunay created ApiNapi. After 10 years working in the cinema industry, they wanted to raise awareness about washable nappies and natural care products for babies. They opened their shop in Paris.
Two years later, Marianne Varale stepped into their shop. Former cinema costume designer, she also designed washable hygiene products. They got on right away! Marianne joins the team and started developing prototypes.
For several years, Marina travelled to Senegal with her husband, Abdoulaye. She quickly realized that the products she sold in France were very well suited to Senegal. ApiAfrique was born.
Abdoulaye Gning joined the project and the team decided to get help. ApiAfrique was selected by the HEC incubator and the Antropia program of Essec. In 2016, Marina and Abdoulaye moved to Senegal and ApiAfrique started its activities!
Today, ApiAfrique is a Senegalese social business that offers solutions that are innovative, local, and respectful of the environment for women and baby care.
Our vision: promote sustainable solutions that contribute to women’s emancipation, reduce waste, fight against exclusion, and create jobs. We want to distribute practices and products that respect nature and humans alike, through activities that are sustainable and create employment.
From its birth to the age of 1 and a half, a baby uses on average 5,000 disposable nappies. This represents 1 ton of waste that takes 450 years to biodegrade.
And it is the same for sanitary towels for women: 8,000 in a lifetime, 50 chemical products and a ton of waste!
There is no regulation on disposable sanitary towels and the manufacturers are reluctant to reveal the exact composition. On average they contain up to 50 chemical products!
For many women, these disposable products lead to discomfort and health issues over the short and long term.
During her lifetime, a woman has between 2,000 and 3,000 menstrual days.
Because it often remains a taboo in Africa, this period has a negative impact on the life of women and girls. For example, we observe an increase of absences at school and work.
Co-founder, Marina is in charge of distribution, partnerships, as well as programs with high impact.
Co-founder, Abdoulaye is in charge of the accounts and impact measures.
Co-founder, Jeanne-Aurélie is in charge of the distribution in France and Europe.
Co-founder, Marianne is in charge of research and development, sourcing, and training.
Fatoumata has joined the team as marketing manager for Senegal.