Our Story

ApiAfrique is a social business started focused on zero waste.

In 2010, Marina Gning and Jeanne-Aurélie Delaunay created ApiNapi. After 10 years working in the cinema industry, they wanted to raise awareness about washable nappies and natural care products for babies. They opened their shop in Paris.

Two years later, Marianne Varale stepped into their shop. Former cinema costume designer, she also designed washable hygiene products. They got on right away! Marianne joins the team and started developing prototypes.

For several years, Marina travelled to Senegal with her husband, Abdoulaye. She quickly realized that the products she sold in France were very well suited to Senegal. ApiAfrique was born.

Abdoulaye Gning joined the project and the team decided to get help. ApiAfrique was selected by the HEC incubator and the Antropia program of Essec. In 2016, Marina and Abdoulaye moved to Senegal and ApiAfrique started its activities!

Today, ApiAfrique is a Senegalese social business that offers solutions that are innovative, local, and respectful of the environment for women and baby care.

Our vision: promote sustainable solutions that contribute to women’s emancipation, reduce waste, fight against exclusion, and create jobs. We want to distribute practices and products that respect nature and humans alike, through activities that are sustainable and create employment.

Our impact

At ApiAfrique, we choose to do business that changes the world.
We take care to have a positive impact in all of our actions, small and large.

Reduce Waste

From its birth to the age of 1 and a half, a baby uses on average 5,000 disposable nappies. This represents 1 ton of waste that takes 450 years to biodegrade.
And it is the same for sanitary towels for women: 8,000 in a lifetime, 50 chemical products and a ton of waste!


Protect health

There is no regulation on disposable sanitary towels and the manufacturers are reluctant to reveal the exact composition. On average they contain up to 50 chemical products!

For many women, these disposable products lead to discomfort and health issues over the short and long term.

Foster women’s empowerment

During her lifetime, a woman has between 2,000 and 3,000 menstrual days.

Because it often remains a taboo in Africa, this period has a negative impact on the life of women and girls. For example, we observe an increase of absences at school and work.

Our team


Co-founder, Marina is in charge of distribution, partnerships, as well as programs with high impact.

Marina Gning


Co-founder, Abdoulaye is in charge of the accounts and impact measures.

Abdoulaye Gning

General Director

Co-founder, Jeanne-Aurélie is in charge of the distribution in France and Europe.

Jeanne-Aurélie Delaunay

Europe Distribution Manager

Co-founder, Marianne is in charge of research and development, sourcing, and training.

Marianne Varale

R&D Manager

Fatoumata has joined the team as marketing manager for Senegal.

Fatoumata Aidara

Marketing Manager

Our Market

  • Senegal & West Africa

    Based in Senegal, ApiAfrique aspires to change the life of women in western Africa!

  • Girls and women from 15 to 50 years old

    Our solutions are aimed at girls and women from 15 to 50 years old. During her lifetime, a woman uses on average 8,000 sanitary protections, which amounts to 1 ton of waste!

  • For babies and woman in Francophone Africa

    In 2017, there are 185 million women in western Africa. This number is predicted to double by 2050.

  • Clients and charities

    Our clients and charities include individual women as well NGOs (health, ecology, gender). We are also working with professionals in the health sector (midwifes, gynaecologists) and local community agents.